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07 September 2010

Carb claims can mislead consumers

A study has shown that consumers often misinterpret low carbohydrate claims to have health benefits and weight loss qualities beyond their nutrition facts.

Food manufacturers advertise a variety of foods on grocery store shelves by using nutrient claims on the front of packaging, but a study in the Journal of Nutrition Education and Behaviour which evaluated how consumers are interpreting certain carbohydrate-related content claims and the effects of these claims on consumer perceptions shows a clear misunderstanding.

The study revealed that consumers misinterpret low carbohydrate claims to have health benefits and weight loss qualities beyond their Nutrition Facts (NF).

 

The questionnaire

 
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