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The ASA said in a ruling handed down this week that a Dr Harris Steinman had complained about the packaging and internet advertisements for Crystal Falls Apple and Hoodia fruit juice.
Dr Steinman had demanded substantiation of claims that the juice could ‘assist as an effective appetite suppressant’ and had ‘potent appetite controlling power’.
In response, the manufacturer undertook to change the advertisements ‘in order to prevent any confusion and potential misleading claims’. It would remove references to appetite suppression, but would continue to market the juice as containing Hoodia.
According to online encyclopaedia Wikipedia, it has not been conclusively demonstrated that Hoodia works as an appetite suppressant.
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