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14 October 2011

Supremely misleading

An SA company was banned from using the name "Supreme Slim" for one of its products, after a Cape Town consumer activist complained that it had no slimming effect.

Last week an SA company was banned from using the name "Supreme Slim" for one of its products, after a Cape Town consumer activist complained there was no evidence that it had any slimming effect.

However, "the only reasonable inference that could be drawn from the name 'Supreme Slim' was that the product would result in the user becoming slimmer, or losing weight", ASA countered.

 
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