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07 February 2011

Less than you can imagine

There has been the usual brief kafuffle about the expensive process by which an unoriginal and uninspiring new slogan was chosen for marketing South Africa as a brand.

There has been the usual brief kafuffle about the extraordinarily expensive process by which an unoriginal and uninspiring new slogan was chosen for marketing South Africa as a brand.

It seems to be the name of a song used in True Blood. And it has been used to promote the exotic land of New Caledonia; Little Rock, Arkansas; Prince George, British Columbia; the Ilicos region of the Philippines; and even Portugal and Abu Dhabi. Apparently it's also used to promote the Korcula region of Croatia, with the co-slogan (and I quote directly from their web-site) : "travel trough whole world than come and enjoy in Croatia".

  • Nothing Works Better Than a South Africa  
  • Maybe She's Born With It, maybe It's South Africa (I love that one!)
  • Come To South Africa and Let's Get It Done (but maybe that's to reminiscent of the Dewani case controversy? When the Going Gets Tough, the Tough Get South Africa  
  • I Can't Believe It's Not South Africa
  • My Goodness, My South Africa!
  • 8 out of 10 owners who expressed a preference, said their cats preferred South Africa 
  • I Feel Like South Africa Tonight
  • Do You, uh, South Africa?
  • Don't Forget the South Africa, Mum! 
  • Where Do You Want South Africa to Go Today? 
  • South Africa, Take Me Away     
  • Because I'm Worth South Africa
  • It's That South Africa Feeling
  • A Day Without South Africa Is a Day Without Sunshine".

 
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