Julius Malema's apology doesn't strike me as being particularly heartfelt, but his conduct could serve as a basis for a course called Getting Yourself Fired 101, says Susan Erasmus.
An apology is an interesting thing. If it is delivered merely because the transgressor has a gun to his head, or is threatened with having his entertainment allowance curtailed, it sort of loses its chance of having much of an impact.
"Justice delayed is justice denied" the saying goes. It is certainly true in this case. When family members of murdered people comment after the murderer has been sent to prison for 30 years, they often say, "It won't bring back my family member, though." In this case the verdict in the Malema case has followed the opposite route: it won't make him go away.