Good

They must show photo's of people who are bed ridden for eating like pigs. There is no excuse for over eating. NONE!!! before you all jump on your horses and say I don't know the feeling. I lost over 20kg and being keeping it down for over a year and half. Simple reason. I saw a program about obesity and made a decision. Fat people don't have excuses. you just like eating.

Hard hitting

How are these " Hard hitting"  ads? They're not hard-hitting.

obesity kills

Obesity is responsible for over 300,000 deaths a year in the US, according to the US Health Department. It's the single-most deadly health problem next to smoking. A World Health Organization study has shown that the biggest self-controlled risk factor for cancer next to smoking, is obesity. The biggest culprits are sugar and refined carbohydrates .. one cooldrink has about 10 teaspoons of sugar in it. These ads are a good idea, much better than banning stuff.

Fat/Obese

It's all about what you put in that hole in your face...

hard hitting

This is not hard hitting. Hard hitting would be surgical images of a scalpel going through layers and layers of disgusting yellow and red fat to get to diseased and abused organs.

Don't Understand

I think we need to understand that most people become over weight due to number of reasons.. I did because of life changing events and chronic meds.. so by saying that ALL fat people like to eat is rubbish. What I don't understand is how Discovery Health will pay for diabetes medication, but refuse to pay for treatment to prevent becoming diabetic.It's horrible being over weight.

Horrible enough

Bridget and CommanderA...jeez, just shows how the media has desensitized you. A person with an amputated leg is quite dramatic I'd say...and gory liquid fat coming out of a soda bottle not so charming either.

Disgusting comments

I had an obese cousin, she had no control over what she ate, Some people simply have a problem, you do not know the psychological problems? What has driven this person to eat, was it abuse both physical &  emotional. According to my BMI I am obese, but if you look at me i look small because i am 1.8m tall. I cannot exercise properly because of disc degeneration and oeteoperosis, does that make me a pig! Think before you speak. People have feelings!

obesity

I am sooo sick to death of people comparing humans to animals in a negative way. For heavens sakes!!! Pigs have got absolutely nothing to do with human obesity whatsoever!!!!!

Fat IS a choice

I lost 34kg and can see my 6pack for the first time in my life –  it’ s a feeling I cannot describe. A beer belly is absolutely disgusting!! Guys can I ask this once and for all: Why look like a pregnant woman all your life? I MADE THE CHOICE to stop stuffing my face and drinking loads of beer. My life turned arround completely.

I FULLY AGREE with “ tlaubs”  cause I've been there too!

fat is ugly

I might upset some people - but really, fat is not pretty. I am very fortunate not to be fat - but believe me, I work my-|-of in the gym to be in perfect shape - why??? Because its GREAT to be able to buy normal clothes and look in a mirror to see yourself perfect! I don't fuel my body with crap - because you only get one body... take care of it and be proud of it!

On the other hand ....

While overeating and lack of excercise is a problem, in my opinion one of the major factors is the quality of food eaten. People these days are pushing retail for cheaper products each day, at the expense of the quality of that product. Poor quality means little nutrients and more fat. The quality of food you buy is just as important. Look at an overweight persons food trolly in pick n pay compared to a skinny person. Coca Cola, Lays, and Sasco Sam white bread is not doing you any favours.

Obesity

Fat chance, blame the parents. In fact lay a charge against them for the are KILLERS. If you are bed ridden someone has to cart them food, heloo!! Whoever brings the food is the culprit. Obesity is NOT a medical condition but one created by parents who give their children crap to eat and don't stick to a eating plan or schedule.

Does it work?

Before NYC DOH spends any more money on these ads, I think they should prove whether they help people change the way they eat. Many factors contribute to obesity and blaming certain foods and beverages in ads doesn’ t help the millions who are overweight but never consume those items. People need to learn how to balance all calories eaten with physical activity. Smaller portions are a good start. Robyn Flipse, Registered Dietitian and consultant to food &  beverage companies, including Coke.

Obese always eating

its strange that one will always see a fat person eating an ice cream,  a chocolate  a packet of chips or a coke in the road or the malls, while a skinny person will either have a bottle of water or nothing at all.

fat

i have no sympathy for fat people,move your fat asses and excercise,and drinking a coke light with that mcdonalds or oily chicken is not gonna help you either

Ignorance is no excuse for prejudice

Obesity may be a major epidemic, but it is also one of the medical conditions about which the least is known. We need far more research on the genetic, psychological and physiological factors involved. It certainly doesn't help when excess weight is associated with moral failure and self-indulgence. It's very easy to be smug and self-righteous when you've never experienced the hell of being trapped in an obese body!

Ignorance indeed

Everyone has body issues and emotional issues - anorexic and obese are the same, but it seems most favour anorexia and obsession with body image. None of that is healthy. We a humans not bodies. We make mistakes, we fail in other areas of our lives. We gain, we loose - Get over ur high judgemental horse- be supportive not judgemental. What about those who r addicted to cigarettes and have yellow teeth? - be more civilised

DPaRWgLeiUvoG

your body is just genittg used to the change =]its natural, and it happens to me every year before cheering season when i start dieting and excercising again < 3