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“The dictionary definition of advocacy is ‘arguing or pleading in favour of a cause.’ Advocacy means taking responsibility for your situation through action. We do this by firstly understanding all of the issues that affect the patient during breast cancer and thereafter we ensure transformation through lobbying for change. Through ensuring positive change, PinkLink will ensure the breast cancer patient’s experience will be less traumatic and easier to cope with,” says Samantha Galliet, Founder of PinkLink Breast Cancer Advocacy.

“Canderel is proud to be supporting such a paramount initiative. We believe that PinkLink’s positive advocacy approach is unique and proactive with women’s rights at the top of the agenda,” says Jason Frichol group brand strategist for Fore Good Investments and head of marketing for MeriBrands.

Canderel and PinkLink will soon be entering into their first initiative together, which is going to revolutionise breast cancer awareness and education. This represents one of Canderel’s first integrated cause marketing approaches, the aim is to bring perennial awareness of the issue and keeping it top-of-mind and not just highlighting the cause in a specific month.
 

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