advertisement

Stop smoking

Is this the best anti-smoking ad ever?

The Smoking Kid campaign developed by Ogilvy Thailand employed an innovative approach called ‘Inside-Out Reflection’. With a tiny budget and no media spend, the Smoking Kid generated an enormous impact that touched both smokers and non-smokers worldwide. The campaign sparked important social conversations and inspired many people to try to quit for good. It has been applauded as the best anti-smoking campaign ever.

advertisement