Toyota and Ford: This is South Africa's most sold car brand and vehicle model

In 2023, Toyota took the top position as South Africa's most-sold used car brand, with 60 296 units sold, while the Ford Ranger reigned supreme as the country's most-sold model, with 20 156 units sold last year.

That's according to the 2023 AutoTrader Car Industry Report, which has just been published.

Including sales data in this year's annual report presents the industry with a tool to assess market dynamics and gain an in-depth understanding of shopper behaviour.  

According to AutoTrader CEO George Mienie, the report comes at a time when the automotive industry – here in South Africa and globally – is accelerating into the future.

"As it works towards decarbonisation and improved customer experiences, the industry will be propelled towards a more efficient, sustainable and customer-centric future," he notes.

The dynamic shift of the new and used car industry is encapsulated in #DrivingForward, which is the theme of the 2023 AutoTrader Car Industry Report.