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Bokomo, South Africa’s leading breakfast cereal company, regularly introduces new product innovations to consumers, based on extensive market research to meet their ever-changing needs.

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This explains why Otees, Bokomo’s fun-loving breakfast cereal range, has had a little nip and tuck to its image. Otees unveils a new line-up of “O-so-sexy” breakfast cereals and bars that join the existing ‘O’ family, giving a warm hand to the show-stopping transformation of Bokomo’s latest breakfast headliner.

“On the outside, the new packaging is a pioneering design concept that ingeniously uses silver inks on the packs and is the first of its kind in the cereal isle,” says Jan Louw, brand manager for Bokomo Otees.

“The new packaging has an added element of interest too as each flavour contains a tasty recipe on the back to encourage Otees lovers to get creative,” concludes Louw.

On the inside, the widely popular and much-loved Original Otees, have been joined by the new Chocolate and Strawberry flavour variants. Strawberry Otees is bursting with flavour and contains real freeze-dried strawberry pieces, while Chocolate Otees, coated with chocolate syrup, is guaranteed to be a firm family favourite.

And it gets better, Otees contains nine essential vitamins and iron to keep one filled and fuelled for an all-round hectic day. Containing a combination of oats, corn and rice, therefore being multigrain and wheat free, the entire Otees range is the new best friend of wheat-intolerant consumers.

Bran Flakes with raisins
Bokomo’s team has been busy during the past year. In addition to the extensive work on the Otees range, Bokomo also introduced Bokomo Bran Flakes with raisins, adding taste and excitement to its popular high-fibre flakes.

Due to popular demand ProNutro Whole Wheat Original is now also available in a 1,5kg pack variant, which means you need to stock up less frequently on SA’s most nutritious family cereal. Bokomo Bran Flakes with raisins retails for approximately R17,99 – R18,99 and ProNutro Whole Wheat 1,5kg for approximately R40 – R45.

Bokomo Otees breakfast cereal and bars are available from most retail stores nationwide with the cereal retailing for approximately R16,00 – R19,99. Single bars retail at R3,69 and R18,45 for a pack of five.

Starting your day with Bokomo Otees is sure to get a round of ‘O’pplause from breakfast tables everywhere. – (ARMSTRONG PR, October 2006)
 

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