is credited as the single biggest influence in decreasing infant mortality and
malnutrition, especially in the least developed countries of Africa. Philips
AVENT is assisting the SABR (South African Breastmilk Reserve) in meeting the
donated breast milk needs of their target population by donating Philips AVENT
products that are a necessity for the SABR Feed for Life Initiative.
for Life Initiative focuses on promoting infant survival in Neonatal Intensive
Care Units through human milk banking, the use of donated breast milk and the
promotion of breastfeeding. This years’ annual donation, which provides much
needed products for the remainder of 2013 and beginning of 2014, consists of 50
Philips AVENT Breast pumps, 200 Via Cups, 30 Bottle brushes and 10 Microwave
AVENT, a leader in parenting and baby products, knows that there is nothing
better for babies than the health-enhancing benefits of breast milk, “We are
advocates of breastfeeding and knowing that we are able to contribute to this
wonderful cause is both fitting and rewarding,” says Astrid Anderson from
Fountain Medical, distributor of Philips AVENT in South Africa.
year, the SABR ran an improved lactation program sponsored by Philips AVENT,
which saw Philips AVENT donate 35 breast pumps and 1000 via cups to Tembisa Hospital,
in conjunction with the use of donated breast milk supplied by the SABR. The
unit saw an average drop in the mortality rate of 19% in a four month period.
Today the SABR is trying to raise the funds necessary to set up a
full-functioning bank at Tembisa hospital.
of donated breast milk is an emergency procedure and is the most essential
consumable in the treatment of micro-premature infants. The SABR understands
that breastfeeding, access to mothers-own-milk and education are the keys to unlocking
infant survival – a key Millennium goal and a priority of South Africa’s
Department of Health.
meeting the donated breast milk needs of their target population; HIV-exposed
premature infants born in an under-resourced public sector hospital, the SABR
has set about banking donated human milk. As such the SABR coordinates the
distribution of safe, pasteurised donor breast milk through its network
structure consisting of the SABR head office (coordination facility), milk
banks (donor breast milk collection, pasteurisation and storage facilities),
SABR corners (interim collection and storage facilities) and the Neonatal
Intensive Care Units which partner with us and in which the milk banks are
has successfully brought its human franchising model to a variety of different
environments comprising of private and public hospitals in both rural and urban
areas. “We have established 11 milk banks in private Netcare and MediClinic
hospitals to date, and 13 milk banks in public hospitals where we partner with
the Department of Health,” says Stasha Jordan from the SABR. The SABR also
facilitate eight in-hospital breast milk collection corners; four in private
and four in public hospitals.
the SABR impacts approximately 1 200 premature infants per annum with
significantly reduced mortality rates to those who are artificially fed. The
use of donated breast milk not only translates into saved lives but also huge
savings for the national healthcare budget.