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20 November 2006

No junk food ads for UK kids

In an effort to fight childhood obesity, officials in the United Kingdom have announced a ban on all junk food advertising on children's television programmes.

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In an effort to fight childhood obesity, officials in the United Kingdom have announced a ban on all junk food advertising on children's television programmes.

The Ofcom broadcasting regulator said Friday that no ads for foods and beverages with high fat, salt, or sugar content will be shown during shows aimed at children younger than 16, Agence France Presse reported.

Some health and consumer groups said the measures didn't go far enough. Junk food ads should be prohibited from all television shows before 9 p.m., whether the programs are for children or adults, the groups said, noting that many children watch adult programs. – (HealthDayNews)

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When ads entice you to eat
Child Centre

November 2006

 
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