Imagine what your life would be like if you were unable to
This is the fate of 19 Western Cape children with facial
conditions causing them to be unable to smile or eat and drink properly.
However, thanks to Smile Foundation, Adcock Ingram and the
surgeons and medical staff at Red Cross War Memorial Children’s Hospital, their
lives will be changed forever this week.
They will receive facial reconstructive surgery free of
charge during this Adcock Ingram Smile Week held here from 10 - 14 June.
The ages of children who will receive surgery vary from as
young as 2 years, to 12 years of age.
Cases vary from Cleft Lip and cleft Palate, ear and nose
reconstruction and corrections, to hand cases, one craniofacial case and other
minor facial procedures.
Says Moira Gerszt, Operations Executive Director of Smile
Foundation, “These children are the VIP’s who are benefiting from a
collaborative effort by Smile Foundation, Adcock Ingram and the hospital and
Gerszt continues, “Besides the varied types of surgeries
being offered to the patients, there is a sense of working together with other
specialties within this hospital. We are
grateful to be able to play a part in supporting the hospital during this Smile
The surgeries are being made possible with the generous
funding of one of the leading South African pharmaceutical manufacturers,
marketer and distributor, Adcock Ingram.
Says Zolani Kunene, External Communications Manager at
Adcock Ingram, “Adcock Ingram is in the business of adding value to people’s
lives in many different ways, and this is one way for the company to
contribute by providing the means for
these children to have the surgery that
will change their lives and their family’s lives for the better.”
Kunene continues, “The partnership between the Smile
Foundation, the Red Cross War Memorial Children’s Hospital and Adcock Ingram
started in 2010 and has resulted in over 70 young lives being changed.”
“At the end of the week the bright smiles, not only on the
children’s faces but also their parents’, is the biggest reward we could enjoy
in adding value to their lives,” concludes Kunene.
The Smile Foundation has been partnering with Academic
Hospitals in South Africa for over 12 years.
Adcock Ingram has partnered with the Smile Foundation for four years, to
help underprivileged children with facial conditions, alleviating backlogs in
the hospitals, encouraging skills transfer, offering psychological help before,
during and after surgery and supporting the hospital infrastructure where
The success of the Smile Week model is widespread. To date,
over 1000 children have benefited from surgeries around the country through the
partnership with state academic hospitals.