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07 July 2017

What decides whether you like a specific wine or not?

What decides whether you like a specific wine or not? Well, the description written on the label, of course. A study conducted at the University of Adelaide suggests that a well-written description on a wine bottle label can impact a consumer’s emotions, making them enjoy the wine more and convincing them to spend more money on the product. Tests carried out with 126 regular wine buyers showed that more elaborate wine descriptions, including positive quality statements and information about the history of the winery, resulted in significantly higher consumer ratings.

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