Home > News > Public Health Updated 25 November 2014 Feed hungry children through social media Social Feed is a brand that encourages you to feed hungry school children by doing something you already do daily – share content on your Facebook and Twitter. 0 Masonele Cosa and Jadeed Ganief from Westlake Primary School, promoting Social Feed. ~ PSFA The Peninsula School Feeding Association and award winning Digital Agency, Hellocomputer, have teamed up to introduce a new brand to South Africa.Read: 54 million kids in Africa under 5 go hungryThe PSFA have spent the last 55 years doing their best to feed as many school children as possible. With a dream to expand into more schools, they were only too happy when Hellocomputer approached them with a smart idea, based on a very simple insight.Creative Director, Camilla Clerke, explained: “We all spend so much time sharing content on our Social Media channels, like foodie pictures, ads, competitions, and grumpy cats. And brands spend a lot of money with big media houses hoping we’ll share their content. But what if we shared something that could actually make change happen? And what if brands bought media that could make a real difference – like feeding thousands of hungry school kids warm, nutritious meals every single day.”Social Feed initiativeAnd so Social Feed was born – a new media platform that literally turns media budgets into healthy plates of food.The process is simple. Brands buy media on Social Feed, and place an ad, or a piece of content they want shared. Each time someone shares it to their newsfeed, a meal is shared with a child in need.Image: The Social Feed initiative explainedAnd since Social Media platforms sell our networks to brands anyway, Social Feed will now allow people to sell their own social network in order to support a good cause. Many shares mean many meals“Some of the country’s biggest brands, like Lucky Star and Investec Asset Management, are now buying media with Social Feed and the more the brands’ content is shared, the more children we feed. So, the brands get exposure, consumers get a say in who buys their social network, and we get to feed children in need,” said Simon Spreckley, ECD, Hellocomputer. Which means that Social Feed is a new way to fill up your newsfeeds, while filling up some very hungry tummies.Watch: PSFA's video of the initiative“We’re so proud to launch this ‘media for good’ initiative, and we’re excited to get many brands involved. Just remember, no media budget is too small to make a difference. We believe Social Feed can help to grow and sustain the PSFA for many years to come,” said PSFA Fundraising Manager, Charles Grey.Read: Poor kids may have smaller brainsSo, what’s left to say except, South Africa, start sharing, but this time, for good. Visit Social Feed to make a difference.Read More: Tim Noakes: poor children should eat animal organs Parents can help reduce inflammation in poor kids Family troubles tied to poor dental health NEXT ON HEALTH24X 'I'm 40, so why do I have acne?' 2017-12-12 12:59 More: NewsPublic Health advertisement Read Health24’s Comments Policy Comment on this story 0 comments Comments have been closed for this article. Logout Comment 0 characters remaining Share on Facebook Loading comments... Other news Medical 'I'm 40, so why do I have acne?' Medical Can doctors predict allergies? Lifestyle Why STIs are on the rise among pregnant women News You won't believe what Viagra was used for before ED Mental health Quick survey: Would you tell your boss about your mental illness? Medical 5 ways to protect yourself against fungal infections this summer From our sponsors Discover treatments that can help reduce acne What can I do to reduce or remove acne marks? Dementia and Incontinence: what you need to know WIN a R2000 Skin Renewal online store voucher! Live healthier Watch out! » Gross fungal infections you can pick up at the gym You go to gym to exercise. But make sure the only thing you pick up is a dumbbell and not one of these gross fungal infections. Holiday health » Your 10-step asthma holiday checklist Don’t let asthma ruin your summer holiday. Whether you are travelling or embracing the summer at home, make sure you plan ahead.