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Durex will from 11 to 14 February 2014 run the Durex Love Guru; what’s your position on safe sex campaign across three different universities in Johannesburg and Cape Town. Through this campaign Durex aims to educate approximately 280 000 students on the importance of protecting themselves and their partners against STIs, HIV/AIDS and unwanted pregnancies.
According to a South African national HIV prevalence, incidence, behaviour and communication survey conducted in 2008 only 43.5 percent of male youth (aged 15-24 years) and 40.6 percent of females of the same age group can correctly identify ways to prevent sexual transmission of HIV and reject major misconceptions about HIV transmission.
“It’s statistics like these that motivated us to act and focus our effort on young people because they are the future of the country and they could clearly benefit from effective sexual health education,” says Bevan Lewis, Category Manager, Durex, Reckitt Benckiser SA.
The Durex Love Guide
As part of the campaign students at the various campuses will be asked to voice their opinion on safe sex and get instant sexual health advice from reliable experts. They will receive the Durex Love guide which offers the five steps to correctly putting on a condom and address certain condom myths which might be barriers to condom usage. In addition, the students will receive free Durex condoms.
“Durex Love Guru looks to encourage young people to seriously consider the choices they make with regards to their sex life and be in a position to make informed choices. The campaign is executed in an edgy, fun, creative, bold manner in order to appeal to young people,” concludes Bevan Lewis.
The Durex Love Guru is an extension of the successful 2013 campaign Kampus Sutra; what’s your position on safe sex which saw Durex engage with 270 000 students.
Durex will be engaging with students at the following campus:
- University of Cape Town: 11 February 2014
- Wits University: 12 and 13 February 2014
- University of Johannesburg: 13 February 2014 at the Auckland Park Kingsway and 14 February 2014 at the Soweto campus.
For more information on Durex visit http://www.durex.com/en-za/ or see the Durex Facebook page: https://www.facebook.com/DurexSA
According to a South African national HIV prevalence, incidence, behaviour and communication survey conducted in 2008 only 43.5 percent of male youth (aged 15-24 years) and 40.6 percent of females of the same age group can correctly identify ways to prevent sexual transmission of HIV and reject major misconceptions about HIV transmission.
“It’s statistics like these that motivated us to act and focus our effort on young people because they are the future of the country and they could clearly benefit from effective sexual health education,” says Bevan Lewis, Category Manager, Durex, Reckitt Benckiser SA.
The Durex Love Guide
As part of the campaign students at the various campuses will be asked to voice their opinion on safe sex and get instant sexual health advice from reliable experts. They will receive the Durex Love guide which offers the five steps to correctly putting on a condom and address certain condom myths which might be barriers to condom usage. In addition, the students will receive free Durex condoms.
“Durex Love Guru looks to encourage young people to seriously consider the choices they make with regards to their sex life and be in a position to make informed choices. The campaign is executed in an edgy, fun, creative, bold manner in order to appeal to young people,” concludes Bevan Lewis.
The Durex Love Guru is an extension of the successful 2013 campaign Kampus Sutra; what’s your position on safe sex which saw Durex engage with 270 000 students.
Durex will be engaging with students at the following campus:
- University of Cape Town: 11 February 2014
- Wits University: 12 and 13 February 2014
- University of Johannesburg: 13 February 2014 at the Auckland Park Kingsway and 14 February 2014 at the Soweto campus.
For more information on Durex visit http://www.durex.com/en-za/ or see the Durex Facebook page: https://www.facebook.com/DurexSA
