Your baby definitely is jaundiced and you are correct. This is very common in newborn babies and the most common form of jaundice is known as physiological jaundidce. This form of jaundice tends to continue for longer in breast fed babies. It is unlikely that your baby has developed an infection from his umbilicus as you say you have been cleaning his umbilicus well. Your babys jaundice should disappear within another 10 days or so and if he is not very yellow there is no need to be concerned. If he becomes more yellow [more jaundiced in appearance] then please take him to be seen by a doctor.
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