This sounds like a rather severe nappy rash especially if bleeding is taking place. Please have your baby's 'serum zinc' level checked. This is a blood test and can be done at any pathology lab.Let me know the result. In the meantime it seems as if you will need to use a dilute cortisone cream to clear this rash. Try Mylocort Cream applied no more than twice day.As soon as the rash is clear stop the Mylocort.Once the zinc level is known I will advise you further.
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