Updated 07 August 2014

Rejuvenate your skin’s youthful look

Wouldn’t it be nice if you could re-programme your skin cells to start behaving like younger ones? The key to younger looking skin is within you.


NIVEA has set a new global standard in skin care, introducing the brand’s next generation of anti-ageing formulas, a flagship range for the brand’s excellence in skincare:  NIVEA CELLular Anti-Age.

The range is designed for the modern woman who has mastered the art of multi-tasking and expects the same hard working, multi-benefits from her anti-ageing skin care.

Dr. Sven Fey, Head of NIVEA Product Development Face Care explains, “The biggest anti-wrinkle study* ever conducted at the Beiersdorf Test Centre identified the most effective cell-activating system yet, which provides visible skin rejuvenation. 

This was a major breakthrough for us.  Working with this knowledge, we have developed the NIVEA CELLular Anti-Age range which stimulates cell activity and invigorates skin’s cell turnover rate, inducing cells to behave like younger ones.”  

Our skin cells become tired over time

Every single cell in your body holds the information that makes you-you. So as we get older, the approximately 10 quadrillion cells in our body do, too.

Adjusting to the new energy levels of the body, cell renewal rate may slow down.  As a result, the skin’s barrier function weakens, the skin loses more moisture and the connective tissue becomes damaged causing skin to lose elasticity. 

Skin may lose firmness and wrinkles begin to appear.

Rejuvenate your skin from within

The highly effective NIVEA CELLular formula works in harmony with the skin’s own processes, to deliver multi-benefits to increase firmness and leave skin looking more supple and fresh.   

Magnolia Extract increases cell’s resilience to oxidative stress for proven anti-wrinkle

Hyaluronic Acid found naturally in the skin, increases skin’s ability to bind water for plumper, firmer skin.

Creatine found naturally in the skin, supports energy supply in the body cells (including the skin cells), helping counteract signs of ageing.

Protecting the skin from harmful UV rays and environmental damage should be a vital component of every woman’s daily anti-ageing skin care.

The NIVEA CELLular Anti-Age Day cream has SPF 15 to protect the skin from photo-induced premature ageing, age spots and pigmentation.

Outstanding sensory profile

It’s not only high performance, but the products have an unparalleled soft skin feeling on the skin and an indulgent scent making it a true pleasure for women to use.

In the formula creation alone, more than 8,500 women were actively involved in order to ensure that the finished product responds to the expectations women have of high quality anti-ageing face care.

Visit Nivea to find out how you can rejuvenate your skin's youthful look!

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Skin expert

Dr Suretha Kannenberg holds a degree in Medicine and a Masters in Dermatology from the University of Stellenbosch. She is employed as a consultant dermatologist by Stellenbosch University and Tygerberg Academic Hospital, where she is involved in clinical duties and the training of medical students and dermatology residents. Her areas of interest and research include vitiligo, eczema and acne. She also performs limited private practice work in the Northern suburbs of Cape Town in general and cosmetic dermatology.

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