Pink trees recognise the importance of the right to cancer
care and treatment
It is a new year which of course means challenges... challenges we can overcome
together and later stand back and admire the miracles we lived as one. Pink Trees
for Pauline will, like in 2013, strive to promote quality of life for cancer
patients and their families during and after cancer.
to cancer care: what we need to do
Debunking the myths
Target 5 of the World Cancer
Declaration: Reduce stigma and dispel myths about cancer will be the focus of
World Cancer Day 2014 (4 February 2014) under the tagline “Debunk the myths”.
These myths will only be dispelled if we work vehemently towards unveiling them
as just myths and if we advocate the truth.
Probably the most obvious myth in our cancer communities is “I don’t have
the right to cancer care”. John F Kennedy said, “The great enemy of the truth is
very often not the lie, deliberate, contrived and dishonest, but the myth,
persistent, persuasive and unrealistic.” The challenge will be to reach as many
as possible communities, especially in the rural areas to communicate the facts
about cancer. That will only be the first step, and the simple one. The most
important message about cancer is communicated through our actions. By creating
awareness about cancer and raising funds to support cancer communities we
commit to being there where we are needed most. We must get the message across
that all people have the right to access to cancer care.
cancer patients in the workplace
During the Pink Trees for Pauline drive in 2013 we witnessed miracles every
day... miracles of volunteers working fervently to create awareness wrapping
thousands of trees in pink along kilometres of roads all across South Africa
and Namibia. People from all walks of life worked together with one objective
in mind – to help people in need in their cancer communities in their own
Pink Trees for Pauline also played a substantial role in empowering
communities to take care of their own. And with what people came to learn about
themselves and each other during the 2013 drive they will be able to impart
knowledge about cancer in order to dispel myths. The message Pink Trees for
Pauline will carry forward into 2014 is still one of Love, Care, Acceptance,
Calm and Hope.
In 2013 some 55 towns across South Africa and Namibia embraced the initiative
and stunned cancer communities with their enormous hearts. In 2014 more than
100 towns have already committed to help cover South Africa and Namibia in
pink! This means double the number of feet, hands and hearts working as one to
create awareness and raise funds to support cancer communities and their
families. This means that maybe the next time when a scared seven year old boy
has to go for chemotherapy 500km away from home his mother will be able to
travel with him. This means that in future ‘the right to access to cancer
treatment” will mean that ‘treatment’ will include a loved one... not going on
this journey alone.
patients overestimate value of chemo
Charlotte Lunsford said, “We don’t always know whose lives we touched and
made better for our having cared, because actions can sometimes have unforeseen
ramifications. What’s important is that you do care and you act.” May 2014 be
the year in which we care more and act with greater impact!
If you need more information regarding Pink Trees for Pauline contact
Managing Director Adri van Nieuwenhuizen on +27 82 460 6386 or email
firstname.lastname@example.org. Visit facebook.com/PinkTreesForPauline and www.pinktrees.co.za
for the newest information.
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