It’s that time of the year
again when South Africa’s Mo Bros, supported by the women in their lives, Mo
Sistas – embark on a hairy journey to “Change the Face of Men’s Health” and
help raise awareness and funds for men’s health issues, specifically, prostate
and testicular cancer and male mental health. In South Africa, Movember has
partnered with the Cancer Association of South Africa (Cansa) where funds
raised from each campaign are allocated towards men’s health survivorship and
From teachers to CEOs, policemen, doctors,
students and musicians – these dedicated men become walking, talking billboards
for the 30 days of Movember – and thereby prompting private and public
conversation around the often ignored issues of men’s health.
Movember also sheds light on hard-hitting
numbers. According to statistics from Cansa, South African men have a shorter
life expectancy than South African women. The rate of cancer diagnoses among
men is also considerably higher among men – 1 in 6 compared to 1 in 8 for
In addition, more than 4 000 cases of prostate
cancer are diagnosed annually, and it’s estimated that over 2 500 men will die
of the disease each year, amounting to a man dying every 4.5 hours. These
statistics point to the urgent need for men to know the status of their health,
whether it is risk for heart disease, diabetes, stroke and common cancers.
affectionately as Mo Bros and Mo Sistas – participants re-register each year on
www.movember.com from 15 September when the updated site featuring the new
creative and campaign theme goes live. Upon registering either as a Mo Bro or Mo Sista, you have the choice to
participate as an individual or to start or join a team - which has proven to
be more effective in creating awareness.
The rules are simple, once registered, start clean shaven on 1
Movember. Movember are hosting a series
of Shave-in events around the country - as these Mo Bros groom their way
through the month, they effectively become walking-talking billboards for men’s
health issues, driving the conversation, and in turn awareness while securing
donations or sponsorship for their moustaches through their grooming efforts and fine moustachery.
more than 30 000 South African Mo Bros and Mo Sistas registered and donated
their faces to the cause for the month, while being supported by the women in
their lives. These efforts resulted in R 7.18m being raised for
local prostate and testicular survivorship and research programmes developed
and managed with Cansa.
Three of the Movember-funded survivorship
programmes include the Metropolitan Centre Survivorship programme, the Patient
Navigation project and Online Patient Support. “The research and survivorship programmes
aim to provide information and support to men and their families affected by
men’s cancer that help them make
informed decisions and improves their quality of life,” says Movember South
Africa’s Garron Gsell.
Movember launch events will be taking place
across the country at various venues and a series of infamous gala partés will
be taking place at the end of November – where Mo Bros and Mo Sistas dress up
to compete for the coveted title of Man of Movember and Miss Movember.
Movember rules for growing and grooming a Mo:
- Every year
Mo Bros and Sistas have to re-register on Movember.com. Each Mo Bro must begin
the 1st of Movember with a clean shaven face
- For the
entire month of Movember each Mo Bro must grow and groom a moustache
- There is to
be no joining of the Mo to your side burns. That’s considered a beard
- There is to
be no joining of the handlebars to your chin. That’s considered a goatee
- Each Mo Bro
must conduct himself like a true gentleman
Visit www.movember.com to register and learn more.