Cancer

03 March 2010

Lymphoma survivor on a mission

The message is clear: it’s simply not true that a diagnosis of cancer is the beginning of the end of life, or of quality of life.

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On Health24, we’ve met the lung cancer survivor who dived with sharks. We’ve had tea with the lymphoma survivor who climbed Everest.

The message is clear: it’s simply not true that a diagnosis of cancer is the beginning of the end of life, or of quality of life.

Now a communications agency is looking to reinforce that message by taking a Non-Hodgkin’s Lymphoma cancer survivor on a climb up Mount Kilimanjaro.

It is estimated that over a million people worldwide live with lymphoma, a group of cancers affecting immune system cells prevalent in the lymphatic system of the body.

Non Hodgkin’s Lymphoma is frequently misdiagnosed because its symptoms – commonly, painless swelling of the lymph nodes, usually in the neck, armpit, groin or abdomen – are very similar to other illnesses such as influenza and tuberculosis.

Matrix Advertising & Communications is organising the climb in an effort to raise awareness of the disease.

Robby Kojetin, the Everest man, will lead the Kilimanjaro mission, and all expenses will be paid. If you – or someone you know – qualifies, and is up for the challenge, contact Jeremy Coutts or Mark Bastiaans on 021 426 2571 or media@matrixads.co.za

(Press release, March 2010)

 

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CANSA’s purpose is to lead the fight against cancer in South Africa. Its mission is to be the preferred non-profit organisation that enables research, educates the public and provides support to all people affected by cancer. Questions are answered by CANSA’s Head of Health Professor Michael Herbst. For more information, visit cansa.org.za.

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