Home > Lifestyle > Woman > News Updated 13 September 2013 Online personas reflect personal identities How social media users create and monitor their online personas may hint at their feelings of self-esteem and self-determination. 0 Pin It iStock Related Why people quit Facebook Teens are sharing more online Purging social media of digital possessions Quiz Ready for weight loss? » Join Talk forums » Ask CyberShrink » Ask GynaeDoc » Dr Sascha Edelstein on latest advancements in birth control Dr Sascha Edelstein on the controversial yaz pill How social media users create and monitor their online personas may hint at their feelings of self-esteem and self-determination, according to an international team of researchers."The types of actions users take and the kinds of information they are adding to their Facebook walls and profiles are a reflection of their identities," said S. Shyam Sundar, Distinguished Professor of Communications and co-director of the Media Effects Research Laboratory, Penn State. "You are your Facebook, basically, and despite all its "socialness", Facebook is a deeply personal medium."People with lower self-esteem tend to be much more concerned with what others post about them on Facebook, while users with higher self-esteem spend more effort on adding information to their personal profiles on the social network, said Sundar.The researchers, who report their findings at INTERACT 2013 in Cape Town, South Africa, said that people with both high and low self-esteem spend time crafting their online personas on Facebook, but choose different paths in that construction. Individuals with higher self-esteem have a greater sense of agency and spend more time adding information about their family, education and work experience to their profiles, according to the researchers.Signs of low self-esteemUsers who have lower self-esteem continuously monitor their wall and delete unwanted posts from other users, according to the researchers.The findings may also lead to alternative ways to make money for online social networks, said Sundar, who worked with Jiaqi Nie, a graduate student in interaction science, Sungkyunkwan University, South Korea."The more you get connected to Facebook, the stronger you feel that the items you post – the pictures, for example – are part of your identity and the more likely you are going to view these as your virtual possessions," said Sundar.Because both groups of high self-esteem and low self-esteem Facebook users see the social network as an extension of their self-identity, they may be willing to pay for features on social networks, said Sundar. For example, social media and social media app developers may be able to attract paying customers with more customizable walls and profile pages.The researchers studied how 225 students from a South Korean university filled in their Facebook profiles and how the students edited material that friends linked to or posted on their walls.Participants answered a series of questions about whether they added information to 33 categories of personal data, including details about their family, work and relationships. The participants also reported on how frequently they updated and changed information on their walls.To measure self-esteem and self-monitoring, the researchers asked the participants to answer questions, including ones on self-worth and how they choose to present themselves in public.The researchers suggest that future studies may investigate how users of different psychological backgrounds take part in other social networking behaviours, such as how often they update photos and how they set privacy settings. EurekAlert More in Lifestyle Americans more in love with internet than TV More: WomanNews advertisement Get a quote Momentum - save up to 35% on healthcare advertisement Read Health24’s Comments Policy Comment on this story 0 comments Add your comment Thank you, your comment has been submitted. Logout Comment 0 characters remaining Share on Facebook Logout Comment 0 characters remaining Share on Facebook Loading comments... Other news Lifestyle Dolphin mom and calf rescued from Langebaan Lagoon Lifestyle How to survive load shedding Natural How to cure insomnia naturally Medical Global warming could push malaria to higher areas Fitness No preferred treatment for neck pain Lifestyle FDA approves new testosterone drug From our sponsors Recovery after exercise is an essential part of any workout What is Metabolic Syndrome? Could you have it? Eyecare for computer users Treet-It Anti-Lice aiding schools in the prevention of Head Lice Live healthier Beware of the danger! » Asthma danger zones 13 danger zones Teen dangers 21 dangerous things people do Here are 21 things people do without thinking. But they are dangerous, and could kill you or the people around you. Preventing HIV » Male screening tests HIV protective shots HIV vaccine Vaginal ring to prevent pregnancy, HIV and herpes A new vaginal ring, similar to existing birth control rings, promises to provide months of protection against pregnancy, HIV and herpes.