Home > Lifestyle > How to have healthy pets > Your pet's health advertorial Updated 04 September 2013 New Hill’s diet for overweight pets New Hill’s Prescription Diet Metabolic Advanced Weight Solution is proven to work in real homes, with real pets, under real world conditions. 0 Related Pet obesity a weighty problem Obesity alarm bells ringing for people and pets Obesity: like master, like pet Subscribe to receive health tips daily » Like Health24 on Facebook » Ask CyberVet » Leopard filmed licking a baby impala Mutts entered into the US 2015 World's Ugliest Dog Tired of fighting with non-compliant owners of overweight pets? New Hill’s Prescription Diet Metabolic Advanced Weight Solution is a nutritional solution that is proven to work in real homes, with real pets, under real world conditions. It has been hailed as the ‘next generation’ of weight management foods.Long-term solutionUntil now, slimming meant a precisely measured weight loss food, followed by a transition to another food for weight maintenance – should optimum weight be achieved. The fact that most owners do not comply well enough, give up too easily or find the weight returns adds to the frustration. Now, Hill’s Prescription Diet Metabolic offers a practical, convenient and long-term solution, even when owners are not as compliant as one may like.The evidence speaks for itself. During a veterinarian-supervised, feeding trial with 314 client-owned pets fed in their own homes, 88% lost weight during the first two months. A separate clinical trial, at Hill’s Pet Nutrition Centre in Topeka (USA), demonstrated how new Hill’s Prescription Diet Metabolic successfully altered the gene expression of overweight cats and dogs to more closely represent that of a lean animal, resulting in an average loss of 28% of body fat within two months – whilst maintaining lean muscle mass.Hill’s Pet Nutrition’s Dr Todd Towell from the USA is a leading expert on obesity and co-author of "Practical Weight Management in Dogs and Cats". She says, “Metabolic works in a very specific way, influencing the pet’s metabolism to optimise fat burning. It has also been clinically proven to reduce the likelihood of rebound weight gain.” She adds that Hill’s identified specific nutrients that shifted an obese pet's metabolic profile from "fat storing" to "fat burning”, which allows pets to lose weight safely and more quickly than when fed traditional weight management foods.Towell likens feeding Hill’s Prescription Diet Metabolic to the Mediterranean diet for humans. “There isn’t a single ‘secret’ ingredient that makes it so effective, rather the combination of healthy nutrients.” Metabolic contains a synergistic blend of natural ingredients that provide sources of soluble and insoluble fibres, phytonutrients, healthy oils and quality proteins. Hill’s Prescription Diet Metabolic Advanced Weight Solution is available in wet and dry Canine and Feline formulas. For more information please contact your Hill’s Territory Manager, call Hill’s toll free on 0800 228 783 or email firstname.lastname@example.org for further information, or visit www.hillsvet.com/metabolic.Pet Slimmer of the Year 2013From 1 to 22 October you can help choose South Africa’s 2013 Hill’s Pet Slimmer of the Year. View the dramatic before-and-after photos and inspiring weight-loss stories then cast your vote on www.petslimmer.co.za. The candidates are cats and dogs that have successfully reached their target weight on a special weight loss programme available at over 350 veterinary clinics in South Africa and Namibia.The five most popular pets at midday on 22 October will each be awarded R5 000. The cat or dog with the highest number of votes overall wins the coveted 2013 Hill’s Pet Slimmer of the Year title.The best reward of all? A healthier, happier and longer life for your pet. A clinical study has confirmed that the lifespan of an overweight pet is shortened by at least two years. Excess kilos can result in diabetes, increased anaesthetic risk, joint pain, mobility problems, breathing difficulties and other life-threatening conditions. Yet obesity is one of the most common diseases affecting pets today; veterinarians say about the half the patients they treat weigh more than is healthy.Is your pet a healthy size? www.petslimmer.co.za has tools to calculate ideal weight, loads of nutritional advice and a list of veterinary practices that run the Hill’s Pet Slimmer programme.Hill’s Pet Nutrition press release NEXT ON HEALTH24X Are we giving too much ‘weight’ to body mass index? 2017-12-13 12:00 More: How to have healthy petsYour pet's health advertisement From our sponsors Discover treatments that can help reduce acne What can I do to reduce or remove acne marks? Dementia and Incontinence: what you need to know WIN a R2000 Skin Renewal online store voucher!