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24 June 2013

Local celebrities pledge to always drive sober

South Africa's celebrities all publically pledged to always drive sober by participating in Drive Dry, a national responsible drinking campaign designed by brandhouse, South Africa’s leading total beverage company.

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What does a mountain climber, a model, a handful of radio and club DJ’s, a house music band and two Afrikaans music bands, a stylist, a TV presenter, a former winner of South African Idols and a socialite all have in common?

They have all publically pledged to always drive sober by participating in Drive Dry, a national responsible drinking campaign designed by brandhouse, South Africa’s leading total beverage company.

Celebrities who have made the pledge so far include Alex Harris, Die Heuwels, DJ Olwee, DJ Roxxi, DJ S’bu, DJ Euphonik, DJ Snoop, Eda Rose, Francois van Coke, Heinz Winckler, J-Something from Micasa, Leigh Toselli, Mika Stefano, Ms Cosmo, Sias du Plessis, Smack Afrika, Sureshnie Rider and Vanessa Haywood.

Setting the example for SA

“These celebrities have graciously used their influence to speak to consumers of all ages and hopefully make them think twice before endangering their own lives and the lives of others. We would like to thank them for their support,” says Michael Mabasa, Corporate Relations Director for brandhouse.

Drive Dry calls on all South Africans to visit the Drive Dry website and make a public pledge to drink responsibly. The application links to actual Facebook events and offers consumers two options - to pledge to either “drink and not drive” or “drive and not drink”.

The aim of Drive Dry is to change behaviour amongst consumers with regard to drinking and driving.  It also encourages them to make selecting a designated driver an active part of their social culture, as well as promotes the use taxi services and public transport when under the influence of alcohol.

brandhouse’s latest call to action came with the launch of Drive Dry Day at the beginning of June 2013, where brandhouse announced a commitment to donate R60 000 to South Africans Against Drunk Driving (SADD) if a target of 3 000 pledges is achieved by 1 July 2013. 

“The purpose of Drive Dry is not to stop people having a good time, but it is to stop people drinking and then driving. Every pledge counts and makes our roads a safer place,” says Mabasa.

 
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