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17 April 2013

DIY projects male self-image

They indulge their 'inner craftsman' while working with their hands, researchers say.

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Those "do-it-yourself" projects that office-bound males enjoy on the weekend may be enhancing their self-image, a new study finds.

"For upper-class men, DIY home improvement is a therapeutic escape from the burdens of knowledge work, allowing them to experience a blue-collar fantasy by working with their hands," Risto Moisio, of California State University, Long Beach, and colleagues said in a news release from the Journal of Consumer Research, which published the findings online.

How the study was done

For the study, researchers conducted in-depth interviews with men in different social classes to determine how DIY projects help them develop their masculine identities.

For upper-class, white-collar males, these activities appear to offer a way of expressing their creative side, the investigators found. In contrast to their day jobs, home-renovation projects allow these men to unleash their inner craftsman and enjoy some physical labour while getting a sense of self-fulfilment in the process.

Lower-class men often have different motivations, according to the study findings.

For men who don't make a big salary, home-improvement projects may enable them to assert their identity as the "family handyman" and to express a masculine form of caring for their families by providing them with nicer homes despite a lack of money, the study authors explained.

"Lower-class men treat DIY home improvement as a chore rather than a therapeutic outlet," the researchers said in the news release. "Projects around the house represent an essential part of their male territory and housework repertoire."

More information

Underwriters Laboratories, a product-safety testing organisation, offers safety tips for do-it-yourselfers.

(Copyright © 2013 HealthDay. All rights reserved.)

Copyright © 2016 HealthDay. All rights reserved.

 
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