Home > Fitness > Sport > Swimming Updated 23 October 2013 Are you ready to get Speedo Fit? Speedo, the number one swimwear brand in the world, has embarked on a campaign to boost the fitness market by encouraging you to Get Speedo Fit. 0 take a Flexibility test » Receive Health tips » Ask Fitness Expert » Join Health24 on Facebook » AdvertorialThis global product and marketing programme aims to elevate the status of swimming for fitness to that of going to the gym, running, or playing a sport to keep fit. The Swim Fitness category comprises people who use swimming as a primary means of keeping fit, who are committed to their fitness goals and who are motivated by continual improvement. Speedo has identified Swim Fitness as a growing trend in the market that is now estimated to be worth over $2.7 billion globally. The Get Speedo Fit campaign includes: Speedo’s signature Monogram swimwear The Speedo Aquapulse Max and Aquapure gogglesKey training aidsSpeedo’s Monogram swimwear collection is perfect for those who swim several times a week.Thanks to Speedo’s advanced Endurance+ fabric, Speedo’s Monogram collection is 100% chlorine resistant and hardwearing for a long product life. It dries quickly making it the ideal option for those on the move. Available in a wide choice of silhouettes, from musclebacks, racerbacks and two-pieces for women to briefs, aquashorts and jammers for men, the Monogram collection is available in a variety of colours, complemented by interlocking ‘S’ Speedo signature branding for a simple yet stylish poolside look. Speedo’s Monogram swimwear is complemented by the new Aquapure goggle, featuring Speedo’s revolutionary IQfit technology. IQfit is based on the results of extensive global 3D head scanning, which features Speedo’s first ever truly 3D seal to ensure optimum fit. The result is a goggle seal contoured to the exact dimensions of the face, which virtually eliminates leaks whilst reducing marks around the eyes.In addition, Speedo’s Aquapulse Max goggles combine IQfit with an exciting and futuristic design. Developed by Speedo’s global research and development team, Aqualab, IQfit is the result of extensive global head scanning data achieving ultimate comfort and fit. The new Aquapure range is available for both men and women.For those looking to improve their swimming technique whilst strengthening and toning specific areas of the body, Speedo also offers a full selection of training aids.To make it as easy as possible for people to target specific areas of their body, each training aid product is rated based on the four key areas of strength, endurance, technique and calorie burning, effectively enabling users to swap the gym for the pool, and Get Speedo Fit.Unlike most other activities, swimming virtually eliminates impact on joints and muscle strain to significantly reduce the chance of injury, as well as helping to improve stamina and muscle tone, swimming is also a great cardiovascular activity and the best choice for an all-over body workout and vastly improved fitness.Are you ready to start training? If so, click here for the Get Speedo Fit Training Programme. More in Fitness Extreme watersports in South Africa More: SportSwimming advertisement Read Health24’s Comments Policy Comment on this story 0 comments Comments have been closed for this article. Logout Comment 0 characters remaining Share on Facebook Loading comments... From our sponsors Keep an eye on your vision Which skin products are better, ‘medical grade’ or ‘over-the-counter’? Win 1 of 6 R5000 cash prizes Win a R2 000 Skin Renewal voucher Live healthier Exercise benefits for seniors » Working out in the concrete jungle Even a little exercise may help prevent dementia Here’s an unexpected way to boost your memory: running Seniors who exercise recover more quickly from injury or illness When sedentary older adults got into an exercise routine, it curbed their risk of suffering a disabling injury or illness and helped them recover if anything did happen to them. No relief for MS » Drug shows promise against MS in mouse study Vitamin D may slow multiple sclerosis Obesity in girls tied to higher MS risk Exercise may not lower women's risk of MS A Harvard study showed no evidence to support the idea that exercise lowers the risk of multiple sclerosis.