Novices in any activity typically have a thousand and one questions they'd love to ask someone more experienced.
Magazines and the web are great for learning about specific subjects, but they are limited in the overall advice they can give at any given moment. Beginners need to be taken on a virtual orientation trip, much like new employees in big corporations get.
Enter the bookazine. Not a magazine, not a book, but the best of both worlds, the bookazine is a fun, informal way to learn more about a topic with the assistance of abundant photography (in the style of magazines) and well-crafted editorial (in the style of a world-class book).
With this in mind, Go Multi magazine has published a triathlon bookazine that will raise the awareness of the sport in bookstores and newsagents over the next few months. It is also available online from Go Multi's Shop.
SA’s first triathlon
"To our knowledge, 'The Beginner's Guide to Triathlon" is South Africa's first triathlon bookazine: a cross between a magazine and a book. This format is already extremely popular overseas," says publisher Deon Braun.
Go Multi is producing this bookazine to provide valuable information to newbies who have had their interest piqued by Spec-Savers Ironman South Africa 2011, held on 10 April. The Beginner's Guide will be on sale for the rest of 2011 and into 2012 too. With its quality advice, it will be an item that beginner and intermediate triathletes will be greatly interested in.
"We expect that even seasoned triathletes will buy this publication because it is packed with information. All triathletes are bound to learn new valuable tips to make them faster and stronger," says Braun.
The bookazine will be produced in conjunction with 220 Triathlon, the UK's oldest and ABC best-selling triathlon magazine.
The Beginner's Guide to Triathlon bookazine is 116 pages thick and covers all the FAQs that beginner and intermediate triathletes ask, from training to nutrition to gear. It is available in CNA and specialist triathlon and cycling stores countrywide as well as online from Go Multi's Shop. It retails for R74.95
Street date is Monday 23 May 2011. It is available in CNA and specialist triathlon and cycling stores countrywide as well as online from Go Multi's Shop – www.gomulti.co.za
The bookazine will be printed on high quality, durable paper, so it will be referred to for a long time and offer excellent value to the quality brands that appear in it. Buy it now and save R10 on the cover price and get it posted direct to you! Order it online from Go Multi's Shop.
(Press release, May 2011)