Our expert says:
Hi Mary, thank you for the question.
No it is not true that all facial creams are exactly the same and you certainly do not have to buy expensive creams to achieve the best effects. In my opinion you will get very good value for money with NeoStrata, Environ, Nimue, etc.
Specific ingredients to look out for in topical products to reduce the signs of ageing are as follows:
SPF 50 or higher that contains zinc oxide and/or titanium dioxide
Glycolic acid (and other alphahydroxy acids) and polyhydroxy acids
Vitamin A or its derivatives Retinol palmitate or acetate
Vitamin C, vitamin E and vitamin K
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