Home > Diet and nutrition > How to lose weight sensibly Updated 30 October 2013 Obese teens eat up fast-food hype – study Researchers say advertising messages for fast food are more likely to reach overweight teenagers watching TV than their slimmer peers. 0 iStock Related Teen weight loss can lead to eating disorders Intense TV watching rises obesity Severe childhood obesity in US needs to be addressed Vit & Min doses per day » Count calories in food » Is my vegetarian diet balanced? » Ask The Dietitians » 10 foods to boost your immune system Your quick guide to Banting Obese teens and young adults may be more receptive to TV fast food advertisements than those who aren't obese, a new study says."Given the concerning rates of obesity in US youth and associated health risks, a better understanding of influences leading to obesity in the youth is critical in guiding prevention and public health strategies," said study author Dr Auden McClure, of the Norris Cotton Cancer Centre at the Dartmouth-Hitchcock Medical Centre in Lebanon, New Hampshire.What did the study say?The study included 2 541 participants, aged 15 to 23, from across the United States who viewed a random set of frames from fast food ads with brand names removed.Participants were then asked if they had seen the ad, if they liked it and if they could name the brand.Based on their responses, the participants received a score that reflected their receptiveness to the food ads. Those with higher scores were more likely to be obese than those with lower scores, according to the study, published in the American Journal of Preventive Medicine.McClure, an assistant professor of paediatrics and of community and family medicine said: "The more we know about how marketing influences teens and young adults, the better able we are as parents and paediatrics at helping young people to navigate the influx of marketing messages and make good choices."She noted that the study could not determine which comes first -- being receptive to TV fast food ads or obesity -- and said further research is needed to better understand the link between food advertising and obesity risk.More informationThe American Academy of Paediatrics outlines the effects of obesity on teen health. Copyright © 2016 HealthDay. All rights reserved. More in Diet and nutrition How to make sure you achieve your goals More: Diet and nutritionHow to lose weight sensibly advertisement Read Health24’s Comments Policy Comment on this story 0 comments Comments have been closed for this article. Logout Comment 0 characters remaining Share on Facebook Loading comments... From our sponsors Keep an eye on your vision Which skin products are better, ‘medical grade’ or ‘over-the-counter’? Win 1 of 6 R5000 cash prizes Win a R2 000 Skin Renewal voucher Live healthier Exercise benefits for seniors » Working out in the concrete jungle Even a little exercise may help prevent dementia Here’s an unexpected way to boost your memory: running Seniors who exercise recover more quickly from injury or illness When sedentary older adults got into an exercise routine, it curbed their risk of suffering a disabling injury or illness and helped them recover if anything did happen to them. No relief for MS » Drug shows promise against MS in mouse study Vitamin D may slow multiple sclerosis Obesity in girls tied to higher MS risk Exercise may not lower women's risk of MS A Harvard study showed no evidence to support the idea that exercise lowers the risk of multiple sclerosis.