12 May 2015

#FeedADream campaign fuels the dreams of poor kids

The Peninsula School Feeding Association launches the #FeedADream campaign to help the underprivileged kids in the feeding scheme to fulfil their dreams.


On Friday 15 May 2015, the Peninsula School Feeding Association (PSFA), together with the Cape Peninsula University of Technology (CPUT) fourth year Public Relations students, will begin the process of fulfilling the dreams of learners as part of their #FeedADream campaign.

Conceptualised by students

“PSFA has partnered with CPUT for numerous outreach and research activities in recent years. The #FeedADream campaign is in fact conceptualised by Public Relations students, who are implementing it as part of their BTech syllabus under the guidance of lecturers,” said Charles Grey, Fundraising Manager at PSFA.

Through the #FeedADream campaign PSFA and the CPUT students, with the help of private individuals and organisations, want to show underprivileged children that their dreams can become reality.

Read: Unhealthy food ads on kids' programmes

“All children have dreams about experiences they would like to have or what they want to be when they are adults. Through the #FeedADream initiative, the CPUT students will document the dreams of those learners that are on the PSFA feeding scheme at HJ Kroneberg Primary, and see how many of their dreams they can fulfil,” said Grey.

Through the use of available resources, contacts or by partnering with willing individuals and organisations, the campaign will aim to realise as many dreams as possible. The entire campaign will also be documented and progress will be shared on PSFA’s Facebook and Twitter pages.

R79 000 needed to feed 200 kids for a year

Apart from fulfilling as many dreams as possible between now and August 2015, there is a fundraising target of R79 000 for this campaign, which is the annual cost to ensure that 200 hungry children at HJ Kroneberg Primary School will receive a nutritious cooked breakfast and lunch for an entire year. Any additional funds raised will go towards feeding at other schools on PSFA’s programme.

Private individuals and companies have the ability to help these children achieve their dreams; it all starts with a nutritional meal to help them concentrate at school. Individuals and organisations can support PSFA or become involved with the #FeedADream campaign in various ways:

-    A donation of R395 will feed a child for a year
-    A donation of R62 will feed a child for a month
-    Assist with realising a dream

Read: Can the right foods make your kid smarter?

True to the African proverb “It takes a village to raise a child”, PSFA and CPUT truly believe that when South Africans unite, the children of our nation can be raised to believe in their dreams.

To become involved in fulfilling dreams or to make a donation, please contact PSFA at 021 447 6020 or send an e-mail to

Note: This is not CPUT’s only outreach programme; it has been organised by Public Relations Management students in association with PSFA.

Read More:

Too few kids use fast-food kilojoule info

Fortified foods don't make enough of a difference

Moms of food-allergic kids want more from dieticians

Image: Underprivileged little boy with a big smile from Shutterstock


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