advertisement
06 November 2006

Health bars high in fat, sugar

Cereal companies may need to re-examine the health platform from which they market cereal bars following a damning report from consumer watchdog Which?

0
Cereal companies may need to re-examine the health platform from which they market cereal bars following a damning report from consumer watchdog Which?

Counteracting the bars’ image as a healthy breakfast choice, the group discovered high levels of fat and sugar in leading brands.

The survey follows market research from Leatherhead International last month showing that the cereal snacks industry was benefiting from consumers choosing what they believe are low-fat, low-sugar snack options.

Hidden fats and sugar
But such marketing has been slammed by Which? who claim the bars’ nutritious image disguises hidden fats and sugar – making them as unhealthy as cakes.

The group said: “Many people eat a cereal bar instead of breakfast; they’re often promoted for their healthy credentials and many are targeted at children.

“But every one of the cereal bars was so sugary it would get a red light for sugar under the Food Standards Agency’s ‘traffic light’ labelling scheme.”

The group investigated the nutritional content of 20 top-selling cereal bars and discovered that all were high in sugar while more than half were high in saturated fat.

Leading companies singled out
Cereal companies Kelloggs, Nestlé and Jordans were singled out in the report and criticised for the unhealthy content of their breakfast-style bars.

A Kellogg’s Fruit ‘n Fibre bar contained 10g of sugar per bar while Jordans Original Crunchy Honey & Almond bar was the worse offender in terms of fat content with 6,8g per bar.

Jordans said in response that all its products were made with natural ingredients and to cut out fat would require including artificial additives. The company added that 87 percent of the fat in the bar was ‘good’ fat necessary for health. - (Decision News Media, November 2006)

Read more:
Kelloggs slammed over misleading ad
Healthy Breakfast section

 
NEXT ON HEALTH24X
advertisement

Read Health24’s Comments Policy

Comment on this story
0 comments
Comments have been closed for this article.

Live healthier

Watch out! »

Gross fungal infections you can pick up at the gym

You go to gym to exercise. But make sure the only thing you pick up is a dumbbell and not one of these gross fungal infections.

Holiday health »

Your 10-step asthma holiday checklist

Don’t let asthma ruin your summer holiday. Whether you are travelling or embracing the summer at home, make sure you plan ahead.