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Updated 07 October 2015

Is it really safe to eat McDonald's again?

McDonald's is moving to assure the public that it is safe to buy their food, following a string of bad service claims, including a tooth being found in its food.

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McDonald's has apologised to customers in Japan and vowed to ensure product safety after objects including a tooth and plastic were found in its food.

The chain, 49.9 percent-owned by McDonald's Corp, has been grappling with falling sales that began long before a food safety scandal last summer hit confidence in its products. Convenience stores in particular have drawn away customers with broader ranges of ready-made meals and low-priced coffee.

McDonald's Japan brought in chief executive Sarah Casanova last March to reverse the trend, but the company is still on track to record its sixth straight year of sales declines and its first annual loss in 11 years.

Read: What's actually in McDonalds' chicken McNuggets?

Wednesday's apology came after a diner found a roughly 4 cm strip of vinyl in a Chicken McNugget at the weekend. That prompted the chain to halt sales of nuggets made on the same day as the contaminated item at a plant in Thailand. The company is still investigating the cause.

Among other incidents, a human tooth was found in a customer's french fry in August, while a child in December cut his mouth on a piece of plastic that was in a chocolate sundae.

At a packed news conference, executives sought to reassure the public of the safety of McDonald's food.

"I am confident that my family can eat McDonald's products," said Takehiko Aoki, senior vice president at McDonald's Holding (Japan).

Read: What you're really eating when you order fried chicken

"I think our response has been appropriate," he said when questioned on whether the company had been slow to announce its findings, explaining that the handling of each case is different.

McDonald's Japan only started sourcing nuggets from three Thai plants less than six months ago. The change was aimed at boosting confidence in product quality after Chinese supplier Shanghai Husi Food was accused of selling expired meat.

The Thai plant that produced the nugget found to contain vinyl is located in Saraburi, owned by Cargill, McDonald's Japan said. Cargill Thailand was not immediately available for comment.

On Monday, just days after the latest discovery, McDonald's Japan resumed sales of all sizes of french fries for the first time in three weeks. A labour dispute at US West Coast ports had delayed imports, forcing the company to ration portions.

Also read:

The poisons and heavy metals in our food – part I
The poisons and heavy metals in our food - part II
Toxins in baby food might affect hormones

 
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