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Mcebisi Ndletyana | Populism's limits: Why EFF struggles despite visibility

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EFF president Julius Malema at the election manifesto launch at Moses Mabhida Stadium earlier this year.
EFF president Julius Malema at the election manifesto launch at Moses Mabhida Stadium earlier this year.
Darren Stewart

Populism, which drives the EFF, is a double-edged sword, writes Mcebisi Ndletyana. It makes the EFF attractive to a particular constituency while repelling others, he argues.

Should the surveys be predicting a much better performance for the Economic Freedom Fighters (EFF) than they are currently?

The latest prediction places them at less than 10%. This prediction belies what seems to be the party's permanent visibility and crowd-pulling capacity that is almost unmatched. Many people are surprised by the relatively low prediction. It falls far short of the party's public prominence. 

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